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Kyle Busch Lands New Sponsorship Deal

Multi-Year Agreement with 3CHI

By [Author's Name] | January 9, 2024 | 11:50 AM ET

Prepare for an adrenaline-pumping season as renowned whiskey brand 3CHI and NASCAR's legendary driver, Kyle Busch, join forces. The multi-year sponsorship deal signals a thrilling partnership that will elevate Busch's already formidable racing career.

This strategic alliance marks a significant milestone for both Busch and 3CHI. Busch, a multiple NASCAR champion, brings an unparalleled level of experience and competitive spirit to the track. 3CHI, known for its premium whiskey and spirits, adds an element of sophistication and excitement to the racing world. Together, they aim to create an unforgettable experience for fans and industry enthusiasts alike.

The partnership will encompass various aspects of Busch's racing endeavors, including his No. 8 Chevrolet Camaro ZL1. The iconic 3CHI logo will adorn the car, showcasing the brand's unwavering support for Busch and the sport of NASCAR.

Motorsports Wire